Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. You should have a webiste that benefits your users, and gear any optimization toward making the user experience better. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types.

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